Hooked is a North American experiential agency. We design and run the activations — pop-ups, samplings, demos, in-store and on-site — that get people to actually try your brand. Now, with Fieldbase and connected data, every trial becomes an owned, measurable customer relationship.
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Experiential marketing should be a magnet, not a megaphone. We put your brand in the right hands, in the right place, at the right moment — then run every part of it on the ground, from the first plan to the moment someone says yes.
Bring us a rough idea or a blank page. We shape the strategy, audience, and creative into an activation built to hit real goals.
We get your brand in front of the right people and make it stick — what you do, who it’s for, and why it matters.
We turn attention into a hands-on experience. People touch, taste, and try your product — trust an ad can’t buy.
We close the loop on-site — turning interest into purchases and first-time samplers into repeat buyers.
Set the scope of your activation and we’ll project the trials, first-party leads, and new customers it could generate — using the same conversion benchmarks we report against.
KAI is Hooked's AI agent — and an extra member of the team on every activation. KAI works alongside our people to keep your activation sharp, coordinated, and pointed at results, from the first plan to the last day on the ground.
"I keep your activation sharp, coordinated, and pointed at results — so our team can stay present with every person they meet, while I handle the data behind them."
Most experiential spend disappears the day the booth comes down. We capture the people you meet as opted-in, first-party data — then hand you the whole list at the end, clean and ready to load into the tools you already use.
Every person who tries your product and opts in becomes a first-party lead you keep. We capture it cleanly during the activation and hand you the full opted-in list at wrap — ready to load straight into your CRM, email, and SMS so the conversation keeps going long after the activation ends.
Same budget, a very different outcome. Paid media rents you attention. An activation puts your product in real hands, turns trial into sales on the spot, and gives you a channel you actually control.
A track record of activations across food, lifestyle, wellness, fragrance and home — built on category-defining brands.
Tell us what you're launching. We'll design the activation, run it on the ground, and hand you the customers — and the data — to keep.